Barbii Box | Website Development
The Business Problem
A strong, multi-faceted wellness and women’s empowerment brand, struggled to present itself effectively online. While they were actively offering services and products, their digital presence did not accurately reflect the depth or diversity of what they provided.
The owner was not familiar with digital marketing best practices or website design, which made it difficult to clearly communicate their offerings. They relied on Square as their primary booking and scheduling tool, which worked operationally but lacked the flexibility and storytelling needed to showcase wellness classes, spiritual services, beauty treatments, and physical products in a cohesive way.
In an attempt to expand beyond booking links, the owner created a website using Google Sites. However, without design expertise, the site fell short of expressing the brand’s aesthetic, values, and holistic mission. The business needed a custom, intentional website that could visually represent their wellness-focused, women’s empowerment brand—without disrupting their existing tools or workflows.
The Solution
I designed and developed a custom website that elevated the brand’s online presence while seamlessly integrating the tools already central to the business.
🎯 Designed and developed a Centralized Website Without Disrupting Existing Systems
Built a standard website to serve as the main digital hub
Integrated existing tools by linking Square for booking and Etsy for product sales
Preserved the owner’s current workflows without disrupting core business operations
📱 Designed a Responsive, Multi-Device Experience
Optimized the site for laptop, tablet, and mobile devices
Ensured a consistent, user-friendly experience across all screen sizes
Made it easy for visitors to browse services and book sessions on any device
🎨 Brand-Aligned Visual Design
Created a custom color palette that matched the brand’s aesthetic
Designed with the wellness and women’s empowerment mission in mind
Presented diverse offerings (wellness classes, spiritual services, beauty services, and products) in a cohesive, intentional layout
THE OUTCOME
THE OUTCOME
Designed the website in Figma, creating a brand-aligned layout, color palette, and visual direction that reflected the wellness and women’s empowerment mission
Fully developed and hosted the website, including responsive optimization for desktop, tablet, and mobile
Connected the custom domain and integrated existing business tools by linking Square for bookings and Etsy for product sales
“You’re the best person I’ve come across I absolutely love how quickly you move. It’s Divine✨””
— Barbii Box Owner 
