The Insights Lab

Insights Lab

Real insights beat assumptions. We dig into your users’ goals, pain points, and mental models—then translate those findings into clear, actionable design and product decisions.

Client Impact

👂 Hear from the Source

  • User Interviews, Recruitment Guidance
    We recruit the right people and run structured interviews that surface real-world needs, behaviors, and blockers.
    Impact: Uncover what actually matters to your users—not just what stakeholders think.

🧠 Synthesize for Strategy

  • Thematic Insights, Pain Point Mapping, Competitor Analysis
    We turn raw input into clear patterns and strategic priorities—plus a view of where you stand in the market.
    Impact: Align product decisions with both user needs and competitive advantage.

🔬 Test & Recommend

Usability Testing, UX Heuristics Report, Design Recommendations
We stress-test current flows, find weak spots, and back it all up with evidence.
Impact: Prioritize changes with confidence and validate design choices early.

Our methodology.

  • Plan & Recruit Strategically

    I help define target users, craft effective interview guides, and recruit the right participants—no filler feedback.

  • Listen & Analyze

    Through interviews and testing, I surface themes, frustrations, and unmet needs—mapped against your product goals and UX principles.

  • Benchmark & Compare

    I run competitor analysis and heuristic reviews to give context and identify standout opportunities.

  • Report with Actionables

    Findings come with clear recommendations, prioritized pain points, and design direction—not just raw data.

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Other Services

  • 🛠 UX Rescue

    We streamline broken or confusing product experiences, helping users succeed faster and reducing drop-offs where it matters most.

    Dive into My UX Process

  • 📐 Design Systems

    We create scalable, developer-friendly systems that bring consistency, speed, and clarity to every product you ship.

    Explore the Design System

  • 💻 Full-Stack Web Development

    We build modern, maintainable web products from front to back—designed to launch fast and grow with your business.

    View Code & Build Process

  • 🎨 Visual Design

    We deliver clean, cohesive brand visuals and templates that help you show up consistently and professionally across every platform.

    View Visual Design Work